(BATEMAN, 1998) 4,4 MOTIVATED BEHAVIORS OF WORK to be efficient motivadores, the administrators must know that behaviors want to motivate in the people. Although productive people seem to make a pparently limitless number of things, the majority of the activities most important can be grouped in five general categories. The company must motivate the people: – To be part of the organization; – To remain in the organization; – To appear in the work regulates; – To have good performance; – To demonstrate citizenship. Contact information is here: New York Life Insurance careers. (BATEMAN, 1998) 5 the IMPORTANCE OF the MOTIVATION INSIDE OF the ORGANIZATION the subject motivation human being in organizacionais environments keeps a historical relation with the improvements of the world of the work and with the gradual consideration for the human factor in the organizations. She was from the boardings derived from the School of the Relations Human beings, in specific, from the studies of Maslow, that started to raise the complex man, as an individual that has on necessities to its ego, to its personal development, its learning and its accomplishment. Thus, theoretically, one gives credit that when searching actively its auto-accomplishment in the work, the individuals if involve more with the organization and canalize its productive vital energy for the achievement of the organizacionais objectives. In this manner, the individuals are active only, therefore each one possesss its proper personal capital, that can be used in favor of the organizations and at the same time it adds value proper itself. Each person is essential part in the formation of the all constituent one of a company. (MAXIMINIANO, 2000) the new times they make with that changes in the management of people occur, therefore the speed of the changes of the modern world in them brings many benefits, but on the other hand it transforms machines, tools and even though technologies in behind resources. for the fact to live in this uneasy environment in which the events negative influence the life of the people, such as: social unemployment, materialism, consumerism, individualism, competition and inaqualities, in function of these and many others each not motivated time more we observe person, from fear the stranger, of tomorrow and the future.